Four Solutions Where WebAR Helped Increase Sales.
Augmented Reality (AR) is a powerful tool for consumers. In a recent report, 82% of brands who use Augmented Reality state it helps to drive sales, acquire new customers and drive performance metrics.
Here are 5 specific cases where WebAR (Web-based Augmented Reality) has been shown to increase sales:
Adidas: The shoe company Adidas created a WebAR experience to promote their new NMD_R1 shoe. The experience allowed users to see the shoe in 3D and customize it by changing the color and pattern. This WebAR experience led to a 2.8x increase in conversion rates compared to their traditional product pages.
L'Oreal: L'Oreal created a WebAR experience that allowed customers to try on virtual makeup using their smartphones. This WebAR experience led to a 67% increase in conversions compared to their traditional product pages. L’Oreal saw the benefits of Augmented Reality and purchased the company who developed the experience, Modiface in 2018.
Coca-Cola: Coca-Cola created a WebAR experience that allowed customers to scan a QR code on their can and play an augmented reality game on their smartphone. This WebAR experience led to a 12.2% increase in sales compared to their traditional marketing campaigns.
Wayfair: Wayfair, an online furniture retailer, created a WebAR experience that allowed customers to see what furniture would look like in their own homes before making a purchase. This WebAR experience led to a 3x increase in conversion rates compared to their traditional product pages.
These are just a few examples of how WebAR has been used to increase sales for different companies. WebAR has the potential to engage customers in a unique and immersive way, which can ultimately lead to increased sales and customer loyalty.
At Kantent, we offer the simplest and best solution for the cost. We believe every business should have access to WebAR Technology!